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05 Oct
How Do You Build an Author Brand and Platform?
Author Platform

How Do You Build an Author Brand and Platform?

Build your author brand by defining your audience, voice, and reading experience. Then create a website, consistent visuals, and ways to stay connected. Your brand shapes how readers recognize and trust you. Your platform includes the channels and relationships that help you reach them.

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02 Oct
How Do You Self-Publish a Book? A Step-by-Step Guide
Self Publishing

How Do You Self-Publish a Book? A Step-by-Step Guide

To self-publish a book, edit, format, design, register required ISBNs, distribute, and launch. This sequence addresses manuscript quality, presentation, identification, availability, pricing, and reader discovery.

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01 Oct
How Do You Market a Book as a New Author?
Book Services

How Do You Market a Book as a New Author?

Publishing makes your book available; marketing gives readers reasons to investigate. Your cover, description, recommendations, and samples help them decide whether it fits. Even an excellent manuscript needs a clear route to its audience. Books ask for a reader’s time as well as money. Someone choosing a mystery may want clever clues and restrained violence. Someone buying nonfiction may need help with one specific problem. Your promotion should communicate that experience before asking for a sale. Strong Book Marketing begins with that match. A large audience means little when its interests sit elsewhere. Start by identifying what your intended readers already enjoy or need. For the wider publishing journey, explore our how to publish a book overview.

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30 Sep
What Are the Different Types of Book Editing?
Book Editing

What Are the Different Types of Book Editing?

Developmental, line, copy editing or proofreading? Learn the different types of book editing, what each does, and which one your book needs. MacLean’s guide.

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29 Sep
What Does a Ghostwriter Do (and How Do You Hire One)?
Ghostwriting

What Does a Ghostwriter Do (and How Do You Hire One)?

What does a ghostwriter do? Learn how ghostwriting works, what it costs, and how to hire the right ghostwriter for your book. A guide by MacLean’s Publisher.

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28 Sep
How to Publish a Book: A Complete Author’s Guide
Publishing

How to Publish a Book: A Complete Author’s Guide

Your finished draft deserves more than a file on your laptop. Here’s how to publish a book: finish your manuscript, edit it, design the cover and interior, choose a publishing path, arrange distribution and market it. That process becomes manageable when you handle each decision in order. This guide is for first-time authors with an idea, a growing draft or a manuscript ready for its next stage. But how do you turn those pages into a published book you’re proud to share?

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